I'm a Dutch graphic designer working and living in London. With a degree in both Graphic Design and Branding, my work tends to focus on branding, digital and editorial design. Find out more about me below.👇

EXPERIENCE

Ascend Studio
Designer • London, UK • February 2014–present

After accomplishing my Master's in Graphic Branding and Identity, I started my London work experience with a placement at Ascend Studio, where I currently work as a designer. Working for a variety of clients in the property, education, architecture and arts sectors, I have produced brand identities, magazines, publications and websites for clients including the United Nations, Cushman & Wakefield and Trinity College London.

Sven Zijderveld
Freelance Designer • 2012–present

From 2012 onwards I have occaisonally accepted freelance work. My clients tend to be small and independent, working in the arts and cultural sector. Commissions include a brand identity for Rotterdam based text writer, editor and presenter Uitgewikkeld and brochure design for London based contemporary art gallery The Agency.

Quest Media
Graphic Designer & Photographer • Rotterdam, NL • April–December 2012

After getting my degree in Graphic Design I worked at Quest Media for 9 months and gained experience in the fields of advertising, photography and artworking. In collaboration with art directors Bjorn Stolte and Bas Voermans I have produced notable advertisements for a range of different clients, including The Greenery and Nemag.

Studio CAPAZ
Graphic Design & Photography Intern • Utrecht, NL • February–July 2011

Studio CAPAZ is an Utrecht based graphic design and photography studio. As I have always worked in both fields, this was the perfect place for me to intern. During my 5 months there I have worked on both design and photography commissions for clients big and small in the property, cultural and design sector.


BACKGROUND

Rotterdam to London
Before moving to London, I lived in Rotterdam where I studied Graphic Design. An exchange programme to the University of the West of England in Bristol introduced me to British culture and design, which I liked a lot. So after graduating in Rotterdam I couldn't wait to do a Master's in London. Learning about branding made me realise that this is what I wanted to focus on. After finishing my Master's, I decided to stay in London to gain some work experience. Three and a half years later, I'm still there, excited about the inspiring place that London is. As a designer London makes me want to work harder and go further, while also keeping me curious and open minded. What an amazing city to live in.


CREDITS

Photography by Tom Campbell, Tom Hartford and myself. WordPress theme by Semplice. 

EDUCATION

London College of Communication
Master of Arts (MA) • Graphic Branding and Identity • London, 2013

University of the West of England
3 Month Exchange Programme • Graphic Design • Bristol, 2009

Willem de Kooning Academy
Bachelor of Design (BDes) • Graphic Design • Rotterdam, 2007–2012


CAPABILITIES

Branding
Research • Strategy • Tone of voice • Copywriting • Naming • Positioning • Identity systems • Logo design • Brand guidelines • Advertising

Graphic Design
Typography 
• Editorial design • Artworking • Print production

Digital Design
Website design • Wireframing • User interface design

Photography
Architecture
 • Portraiture • Editorial • Documentary 

 

CONNECT

I'm always open to hear about interesting projects or opportunities, so feel free to drop me a line at svenzijderveld@gmail.com.

You can also find me on
Twitter, Instagram, LinkedIn and Behance.